Barack and Michelle Obama enter the television business by signed a multi-year agreement with Netflix. The former president and former first lady represented their own production company, Higher Ground Productions. In announcing the agreement, which had been rumored since March, Netflix did not offer specific details on the type of programs they will do. Netflix said that the Obamas “will make a diverse mix of content”, which could include series with and without a script, documentaries and reports.
Full of inspiration contents from Obamas
“We hope to inspire and arise creative voices that are able to promote greater empathy and understanding among people, and help them share their stories with the world,” said Barack Obama in the announcement made by Netflix. The Obamas could participate in some of the programs on the screen. The programming is not expected to have a partisan nature; the former president, who used to criticize the way cable channels covered the news, would not add to that. “Barack and I have always believed in the power of narrative to inspire us, to make us think differently about the world around us and to help us open our minds and hearts to others,” said Michelle Obama. No Obama content is anticipated before 2019, said the uncredited person that familiar with this agreement.
Previously, the former president participated in the David Letterman talk show on Netflix in January, “My Next Guest Needs No Introduction.” He is said to have a friendly relationship with Ted Sarandos, Netflix’s content director, and conversations for other programming were already underway. “We are incredibly proud that they have chosen Netflix as the home for their formidable narrative skills,” Sarandos said. Netflix has 125 million subscribers in the world. The company has always been reluctant to comment on how many people watch its programming, but it clearly dominates the growing market for streaming services. According to Nielsen company, said early 10% of television reception is now done through these services. Among the programs seen streaming, 49% are seen through Netflix and no other service comes close, Nielsen added.
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